The challenges of starting a business can be daunting; in addition, maximizing the business' potential, and ensuring stability as a new generation takes over, are often not given enough attention. Advance Iowa is the State of Iowa’s comprehensive consulting program designed to work with midsize companies to enhance their growth; the statewide initiative is based at the University of Northern Iowa. Dan Beenken is the Program Director and Lead Consultant for Advance Iowa; he talked with Jeff Stein of the Iowa Business Report via ZOOM.